DashboardSmart Routing
Smart Routing
Write routing rules in plain English. Reform's AI evaluates each new submission against your rules and fires the matching action automatically.
Submission
AI
EvaluatorRules
Actions
2 active rules
Billing complaints → Finance
Active•Email
AI evaluates
"If the feedback mentions billing, pricing, invoices, or refunds, route to the finance team."
23 firedCreated 8/15/2026
Urgent issues → Support lead
Active•Slack
AI evaluates
"If the submission expresses urgency (words like "urgent", "critical", "broken", "down"), escalate immediately."
8 firedCreated 8/18/2026
Feature requests → Product
Paused•Linear
AI evaluates
"If the feedback is a feature request or suggestion (mentions "feature", "wish", "suggest", "idea"), route to product."
4 firedCreated 8/20/2026
How Smart Routing works
1
Write a rule
Describe your routing condition in plain English. No code, no regex, no syntax.
2
AI evaluates
When a submission arrives, the AI reads your rule and decides if it matches the data.
3
Action fires
If matched, the configured action executes instantly — email, webhook, Slack, or custom.